Fierce Beer has launched a crowdfunding drive to raise £60,000 to open a 20 tap craft beer bar in the heart of their home town of Aberdeen.
The pledge rewards include Double Your Money beer vouchers for all donations, merchandise, membership of the Fierce Family, discounts and even the exclusive chance to brew your own beer at their Dyce brewery and launch it at a private party in the bar.
The decision to crowdfund came as the brewery is currently expanding due to demand, and as such, all free cash is being ploughed back into the business to allow it to grow.
As the brewery is in the process of doubling in capacity, crowdfunding will allow the bar to become a reality, as the brewery revenue is tied up purchasing new tanks and installing a canning line (due to run in 2018).
Along with this financial reasoning, Fierce has developed a strong following and receive a great deal of support from their fans, particularly in their native Aberdeen, meaning founder Dave Grant and the team are keen to give back to those who have supported them.
Dave Grant, Founder/ Managing Director of Fierce Beer said – “The support we've received since our inception has been heartwarming and has helped us to come this far. We want to be able to give something back and show you that we appreciate everyone who loves Fierce. Crowdfunding will allow us to give out some great rewards, as well as giving investors the ability to brag about being part of the Fierce Family!”
“This is a great opportunity for us to reward our loyal followers by really bringing them into the Fierce Family. The bar will be a great place to meet up with like-minded lovers of craft beer and spirits, and the rewards for investing are really cool”
More information can be found via Crowfunder.co.uk.