Fifth Ring, the Aberdeen headquartered global marketing communications specialist, has been recognised for its industry excellence, gaining acknowledgement as the number one ranked Scottish independent agency in the latest Drum Independent Agency audit and the 68th in the UK.
The annual report of the top 100 performing agencies in the UK is based on an analytical survey of two years worth of accounts and covers all financial metrics. The survey looks right across the spectrum of the marketing mix and compares agencies working in advertising, design, PR, digital and experiential fields. Beyond the financial metrics the survey included client interviews and testimonials focused on the clients’ satisfaction and the levels of service received.
Fifth Ring’s ranking is based solely on their UK revenue and performance, without including the revenues from Asia and North America, which would have led to them achieving a much higher rank.
Commenting on the Drum recognition, Ian Ord, Fifth Ring’s CEO, said: “I am incredibly proud that Fifth Ring has ranked so highly in the agency census on our first attempt. The rating is especially important, as it not only confirms our commercial success but also how highly we are perceived by our clients.
“It is a testament to the hard work of everyone in the company to have been commended so highly by our peers for the overall performance of the business. We are focused on leading the world in B2B marketing communications and this report clearly shows we are on the right track.
“This recognition goes a long way to demonstrate our sustained dedication, our standard of services and the efforts of our hardworking and talented staff. We look forward to continuing our record of excellence in the UK and replicating our number one status in every one of our locations worldwide.”
The Drum Agency Census aims to provide a comprehensive review of the UK’s most effective marketing agencies, highlighting the key players, trends and growth in the sector. It is The Drum’s annual piece of research, produced in association with the Recommended Agency Register (RAR), which reviews the UK’s independent agency sector, taking a measure of its health and success over the previous year, thus providing a benchmark for clients.