An Aberdeen communications group has added a new service to its portfolio by appointing a well-known signage expert.
Robin Williamson has joined Jasmine as Brand Implementation Manager, bringing with him 15 years of wayfinding and signage expertise.
Robin, who previously worked for Lofthus Signs, will deliver physical brand information for clients in the built environment alongside Jasmine’s print marketing and PR team. Robin was responsible for designing the recent wayfinding scheme at Aberdeen Royal Infirmary as well as other NHS sites across Scotland. He has also designed signage systems at educational and health establishments across the country.
Since joining Jasmine, Robin has developed eye-catching and informative branding and signage for the backstage area, offices and artists’ dressing rooms at P&J Live at TECA, which tells the story of Aberdeen’s history of performance and culture. He has also worked with the new Moray Sports Centre to develop inspirational and dramatic wayfinding and signposting.
Furthermore, Robin is working with colleagues to develop Jasmine’s brand portal system, which will enable clients with multiple centres to access company brand materials that can be easily updated and printed, such as brochures, business cards and health and safety collaterol.
Robin said: “I am delighted to have joined Jasmine at an exciting time for the company. Having recently rebranded itself, Jasmine is in an enviable position of being able to support and develop brands whether through print, online or in the physical environment. It has been great to work with P&J Live at TECA and the Moray Sports Centre to develop exciting and inspirational identities, which will both guide and motivate visitors.
“A brand is vital for any company to make itself noticed and it is satisfying to be able to work closely with the skilled designers at Jasmine to create dramatic yet commercially viable solutions for clients.”
Jasmine CEO Danny Cowie commented: “We are excited that Robin has joined the Jasmine team. With a strong reputation for print, web, marketing and PR, it makes sense to add signage and wayfinding into our mix of services, to help clients consistently apply their brand image across buildings, interiors and exteriors, at exhibitions and on vehicles as well as in print and digital formats.
“Our design team has grown and the team from D2Marketing have settled in really well, after we acquired the company earlier this year, with some exciting events coming up later this year. Bringing Robin onboard and adding a dedicated signage proposition further adds to the portfolio of services now offered by Jasmine.
“We have just launched the new Jasmine identity and website, which demonstrates the growing range of services we have to offer. Robin’s creative approach fits perfectly with the rest of the team, as we help our clients manage and promote their corporate and brand assets in an increasingly competitive world.”
Jasmine employs 43 people across marketing, PR, printing, signage, events, emergency media response and business technology solutions.