EQUINOR is a global energy company with over 20,000 employees working in over 30 countries.
All workers mobilising offshore in the UK must complete a safety induction. These are often conducted face-to-face in classrooms.
But Equinor wanted something different for their Mariner field; a highly creative and digital solution, available 24/7, to an international audience.
Several thousand people are expected to work on Mariner during its construction and operation.
Aberdeen video production company Signal2Noise invited digital media experts Ping Creates to join forces in creating a bespoke
Our partnership beat several other pitches to win the tender.
The partnership quickly got to work, creating a unique website experience that would allow inductees to run through safety scenarios in preparation for offshore working.
By using a combination of film, games and streamlined information, they created a fully interactive induction experience, unique in the Oil industry.
“Equinor challenged us to create something unique to this industry. Not only is the end result engaging and interesting to look at, it has reduced the time and cost that would have been spent delivering thousands of conventional Pre-Mobilisation inductions,” said Mark Turner, creative director of Signal2Noise.
The online induction takes the users on a journey, from Equinor’s approach to safety, through general safety precautions, to practical information specific to the Mariner installation.
The induction website was designed to track users’ progress and confirms they have correctly completed the induction.
“The EQUINOR induction experience is a highly creative and technological solution that offers real value to the client. As an online solution, accessible on all types of mobile devices, inductees can complete the safety induction process in the comfort of their own office, anytime, anywhere.” said, Jason Wagner, CEO Ping Creates.
For EQUINOR, the results have been immediate: to date, 430 workers have used the online induction in the first two months, and the feedback has been positive from the users, and other parts of the business.