ABERDEENSHIRE-based firm, Mackie’s of Scotland, has embarked on a £100,000 growth drive in a bid to raise awareness of its products south of the border.
The family-owned brand is hoping it can “cut through” with new potential customers in England and Wales.
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It follows a record year for the company, which was able to grow turnover by 20% to £16.7m (in the year to May 2019), thanks to growth across the business – in particular across its range of chocolate bars and increased exports.
Karin Mackie, marketing director and one of Mackie’s three sibling owners, said: “It has always been a big challenge for us to grow our ranges in England and Wales.
“We’re routinely contacted on social media from customers asking why they aren’t able to try the wider range of flavours available in Scotland.
“We hope that by celebrating the fundamentals of our business – that we’re based on the family farm and use fresh real dairy ingredients from it to make our ice cream – that we can differentiate ourselves in the eye of the discerning consumer.”
