What better way to connect the world’s greatest minds than social media? LinkedIn is the most popular online platform when it comes to the professional realm. It allows users to make connections with other people with similar work expertise, share their work and skills, and look for different job offers and recruitments. It provides the floor to interact with millions of professional minds and reach career goals. One of the dominant fields on this social media is journalism, through which users attempt to search for topics to write about, target a readership, manage communities of readers and make contact with them. Journalists use LinkedIn to find subject matter experts and stories to boost their work. The platform is quite relevant to the Twenty-first-century job market and makes it up to date and contemporary for those who seek to find work or workers. Today we’ll be looking at a few tips for journalists to grow their career profile on LinkedIn.
Take Advantage Of Automation Tools
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
One way to grow your journalism career on this platform is by using LinkedIn automation tools. As a journalist, you want to show how active you are on professional platforms, so you need to maintain a regular presence by growing your network, sending messages and having a quick response rate, and posting content relevant to both your interests and your target audience. All these actions require time and effort which aren’t always easy to manage. This is why LinkedIn offers its users automation tools
That allows people on the platform to automate activities from messaging to sending out connection requests etc. You can save some time by relying on automatic activities, but it’s important to mention that you should only take advantage of those tools and not use it heavily – LinkedIn tends to block spammers to maintain a professional space for its users.
Use Keywords:
Imagine being in a crowd of people and you’re looking for a specific profile but have no details about this person. The same thing occurs on LinkedIn. When companies and editors look for a specific profile to hire, they are faced with thousands and thousands of people on the platform. It is only through specific criteria that they’re able to choose the profile they need for the job. Those criteria are determined in the form of Keywords. When adding your skills, expertise, experience, and updates to your profile, there is a higher chance that companies find you easier. Keywords help categorize and sort out people on LinkedIn according to their titles.
List Your Skills:
Another feature that allows people to categorize and sort out users is through the list of skills they include in their profiles. Freelancers and journalists are now in a position to market themselves on the platform by providing extra information on what type of skills they do better. Some are more interested in writing politics, some have expertise in culture, some work better with technology, some are more comfortable doing fieldwork, etc. Some companies look for journalists who can manage social media and podcasting, others seek to recruit people with online abilities, and others want to keep it classic. Listing your skills will ensure that you won’t be contacted by the wrong people.
Make Connections:
Having many people following you is important because it will boost your profile and provide you with more chances to stumble upon important contacts or interested clients. Then again, having quality connections worth better than having countless followers. Make sure you make connections with people from a similar field to widen your choices and increase your chances to find what you’re looking for.
Apply for Multiple Jobs:
You can never be too sure that you’ll be recruited by one specific client. Sometimes we put our hopes and expectation in one job and refuse to open up to any other choice just to be met with deception and rejection. That is why it’s important to apply for multiple jobs to increase the rate of success and acceptance. The field of journalism is unpredictable; sometimes the position you least thought about can be the opportunity of a lifetime. Sometimes, stepping out of your comfort zone unlocks your potential and you might realize that you’re capable of more. Hence, applying for multiple jobs is a good way to grow one’s career.
