Pernod Ricard, owners of several prestigious spirit brands, has awarded a £100k retail contract to family-owned menswear outfitters Gibbs Inverurie.
A contingent of 875 Chinese are heading across the globe for a 4-day whisky extravaganza in July. Gibbs Inverurie are set to hire out Highland dress to both men and women as part of getting the guests immersed in the Scottish culture.
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Barry Gibb, Director of Gibbs Inverurie commented; “We’ve been working with Pernod Ricard for the last 15 years and they know and trust we will deliver on a large scale. This is not just a boost to our business, but the trip creates an economic boost all round for companies throughout the north-east of Scotland.
Gibbs was established 36 years ago and currently employs 10 staff. The outfitters will have to employ a further 3 or 4 staff over the summer to cope with the demand. Barry Gibb commented further; “This isn’t a one-off for us. We have a further 5 groups booked between now and September from Pernod Ricard. It includes Italians, Turkish and Americans and they are putting on a wealth of hospitality to ensure that their guests enjoy their time here, which includes the chance to wear our Highland outfits.”
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