AN Aberdeen bar owner has launched a new £200,000 crowdfunding campaign for his cocktail in a can company.
Whitebox Cocktails wants to use the cash to accelerate its global expansion, expand inventory and boost its marketing.
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
Ben Iravani, owner of city-centre cocktail bar Orchid and 99 Bar and Kitchen, launched Whitebox alongside partners including Alex Lawrence, Pietro Collina, Jack Wareing and Josh Rennie in 2021.
Since launching the crowdfunder on Monday, it has raised nearly £168,000 from 139 investors so far.
Whitebox raised £823,974 from 575 investors last year through its crowdfunding on Seedrs, and last year generated revenue of £1.45 million a 84% growth from 2022.
Ben Iravani commented: “Since our last Seedrs round in 2023, where we raised over £820,000 from 575 incredible investors, we’ve made tremendous strides.
“Our revenue has increased by 84%, we’ve launched three new cocktails, expanded our production capacity to 6.5 million cocktails per year, and grown our customer base to over 1,000 UK retailers.”
