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Wednesday, August 12, 2020

Aberdeen businesswomen merge companies to create new venture

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Aberdeen-based businesswomen, Sarah Downs and Yekemi Otaru have merged their existing businesses to create Doqaru Limited.
Doqaru is a business growth specialist unifying strategic marketing and business development. They support energy and technology companies at every stage of their business journey from startup, turnaround and growth, diversification and towards an exit.

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Since founding their individual businesses — Sarah Downs Ltd and YO! Marketing — Sarah and Yekemi have supported over 60 companies combined.
Yekemi notes, “There’s a real opportunity to bring an aligned approach to establishing and growing technology-related companies. Sarah is an experienced business development specialist. She understands the importance of strong relationships in generating long-term business. Along with my technical background and experience in marketing strategy and content marketing, we can support our clients’ online presence and drive offline conversations. Our forte is embedding the processes and foundation for future growth.”
Sarah adds, “The merger harnesses a complementary offering. It creates the opportunity for us to add further value to our clients and fully align our services. After working together on an associate basis for the past 18 months, it’s exciting to be officially working together to establish and scale up Doqaru.”
Based at The Silver Fin Building in Aberdeen’s city centre, Doqaru already has a strong client portfolio and a six-figure revenue forecast for 2019. Going forward, this will create further jobs in the business. The Aberdeen businesswomen plan to continue collaborative relationships with associate companies to add more value for their clients.
Engineering Director at EC-OG, Robert Cowman said, “I have known Sarah and Yekemi for a long time. For any young business and its team, it is difficult to spend time doing all the things that are required to make it work. While you are likely to be desperate to develop your technology, you also have to build a strong network and market your product to the right people. Sarah and Yekemi have the talents and skill sets that will certainly help you do this.”
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