NEW DATA has revealed the most Instagram-worthy Christmas events in Scotland, with Edinburgh Christmas Market taking the top spot. Aberdeen Christmas Village came sixth, with 2,361 posts.
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Event insurance specialists Protectivity analysed over 84,000 Instagram posts featuring location-specific hashtags for 42 Scottish Christmas events. These were then ranked to determine which events are the most popular on Instagram.
| Rank | Event | No. of Instagram Posts |
| 1 | Edinburgh Christmas Market | 56,218 |
| 2 | Glasgow Christmas Market | 5,400 |
| 3 | Christmas at the Botanics | 5,399 |
| 4 | IRN-BRU Carnival | 4,565 |
| 5 | Castle of Light | 3,064 |
| 6 | Aberdeen Christmas Village | 2,361 |
| 7 | Oban Winter Festival | 762 |
| 8 | Beecraigs Festive Forest | 726 |
| 9 | Helensburgh Winter Festival | 573 |
| 10 | Glasgow Christmas Lights Switch On | 551 |
Edinburgh Christmas Market tops the list as the most ‘Instagrammable’ event, with an impressive 56,218 hashtags. Each year the stunning city centre undergoes a festive makeover to become one of the UK’s most picturesque Christmas markets which can be enjoyed until 6th January. The market’s Forth 1 Big Wheel is one of the biggest attractions, with this gaining 548 Instagram posts alone.
Coming in second is Glasgow Christmas Market, with 5,400 hashtags. Huge crowds have already gathered in George Square and St Enoch Square to join in the festive fun, which continues until 7th January. This year sees the market’s first-ever WinterFest, which includes an ice rink, festival bar, silent disco, and many festive rides and attractions.
Sixth place goes to Aberdeen Christmas Village, which takes place until 23rd December. The Christmas market has been tagged in 2,361 posts and forms the festive highlight for the Granite City and its visitors. As well as this, the market raised over £22,000 for a local children’s charity last year, so be sure to support this fabulous market.
Commenting on the findings, Sean Walsh, Head of Marketing at Protectivity, said:
“It’s wonderful to see that Scotland’s Christmas events have bounced back after the pandemic. These Christmas spectacles have become an integral part of the festive season for many people in Scotland as well as tourists, bringing joy, light, and warmth to the winter months.
“Make sure to visit your local Christmas event this year to help support small businesses and to immerse yourself in the Christmas spirit.”
