WITHIN a recent analysis of over 84,000 Instagram posts featuring location-specific hashtags for 42 Scottish Christmas events, Aberdeen Christmas Village secured its place among the top ten most Instagram-worthy festivities in the country. The research, conducted by event insurance specialists Protectivity, unveiled the picturesque scenes and festive delights capturing the attention of social media users during the holiday season.
Topping the list was the enchanting Edinburgh Christmas Market, with a staggering 56,218 hashtags. The Scottish capital’s city centre undergoes a festive transformation each year, creating one of the UK’s most picturesque Christmas markets. The Forth 1 Big Wheel emerged as a significant attraction, garnering 548 Instagram posts alone.
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Aberdeen Christmas Village secured the sixth spot on the list, with 2,361 posts showcasing the festive highlights of the Granite City. Running until December 23rd, the Christmas market not only adds a touch of magic to the city but also made a significant impact on the community by raising over £22,000 for a local children’s charity last year.
Glimpse into the Top Ten Instagrammable Christmas Events in Scotland:
- Edinburgh Christmas Market – 56,218 posts
- Glasgow Christmas Market – 5,400 posts
- Christmas at the Botanics – 5,399 posts
- IRN-BRU Carnival – 4,565 posts
- Castle of Light – 3,064 posts
- Aberdeen Christmas Village – 2,361 posts
- Oban Winter Festival – 762 posts
- Beecraigs Festive Forest – 726 posts
- Helensburgh Winter Festival – 573 posts
- Glasgow Christmas Lights Switch On – 551 posts
While Edinburgh Christmas Market claimed the top spot, Glasgow Christmas Market and Christmas at the Botanics secured second and third place, respectively. The rankings highlighted the diversity of Christmas events across Scotland, from winter carnivals to illuminating castle displays.
Commenting on the findings, Sean Walsh, Head of Marketing at Protectivity, expressed delight at the resilience of Scotland’s Christmas events post-pandemic. Encouraging people to visit their local Christmas events, Walsh emphasised the importance of supporting small businesses and immersing oneself in the Christmas spirit.
As Aberdeen Christmas Village continues to enchant locals and visitors alike, its inclusion in the top ten Instagrammable Christmas events underscores its significance in spreading holiday cheer and creating lasting memories for the community.