A new Aberdeen-based consultancy has launched with the aim of making professional communications, public affairs and PR support more accessible to businesses, charities and organisations across the North East.
Mormaer Associates, founded by Luke Buchan and Alan Petrie, will provide tailored support spanning communications, media relations, public affairs, campaigns, social media and events.
Based in Aberdeen, the consultancy aims to help connect businesses, the third sector and government, supporting organisations to tell their stories, reach relevant audiences and engage with the institutions and decision-makers that matter to them.
Mormaer Associates has been established around the belief that access to professional communications expertise, media opportunities and government engagement should not be determined by the size of an organisation’s budget or existing network. Services will be available individually or through packages designed around each client’s needs.
Luke Buchan, Director and Co-Founder of Mormaer Associates, said: “There are businesses, charities and organisations doing fantastic work every day, but too often they don’t have the time, resources or connections to make sure that work is seen and heard.
“That’s the gap we want Mormaer Associates to help close. Good communications, access to the media and the ability to engage effectively with decision-makers shouldn’t be something available only to the biggest organisations with the biggest budgets.
“Our approach is to understand what each client actually needs and build our support around them, whether that’s telling their story, raising their profile, navigating the political landscape or delivering a campaign.”
Petrie said the consultancy would be firmly rooted in the region, with a focus on building meaningful connections across its business and third-sector communities.
“The North East has an incredibly diverse business and third sector community, and there is a huge amount of knowledge, ambition and good work happening across the region,” he said.
“A lot of what we have both learned through our careers is that relationships matter. Bringing the right people together, understanding different interests and knowing how to engage with communities and organisations can make a real difference.
“We want Mormaer to be rooted here in the North East, building those relationships and becoming a trusted partner for the organisations we work alongside.”
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The name Mormaer is drawn from the early medieval Scottish title for a regional steward, who governed locally while representing the interests of their people. The company has adopted the principle, “Stewards of your story”, to reflect its role in representing clients and ensuring their voices are heard in the places that matter.
To mark the launch, Mormaer Associates will host An Evening with Mormaer Associates at Siberia Bar & Hotel in Aberdeen on Thursday 20 August from 6pm.
The free networking event will bring together businesses, charities, organisations and professionals from across Aberdeen and the wider North East. Several local organisations will also be invited to introduce their work during the evening.
