The BIG Partnership’s Aberdeen office has secured a number of notable new contracts in the first few weeks of the year, despite challenging market conditions following the drop in the price of oil.
Scotland’s largest PR and digital marketing agency has won several new accounts worth over £150,000 in annual fees. These include Ashtead Technology, Atlas Knowledge, the Nautical Institute and the Oil and Gas Innovation Centre (OGIC).
BIG’s Aberdeen team will deliver a strategic marketing plan for global subsea technology company Ashtead Technology, with their contract covering corporate communications, digital marketing, stakeholder engagement, design, and events.
Meanwhile, BIG will also raise the profile of learning technology solutions experts Atlas Knowledge in the global oil and gas sector.
Zoe Ogilvie, director and head of BIG’s Aberdeen office, said: “At a time when virtually every business in the North East oil and gas sector is looking carefully at its bottom line, the forward-thinking ones are very aware that effective communications are now more vital than ever.
“We’ll be working closely with our other offices across the country to deliver a full set of services to these new clients, ranging from corporate communications and social media management, to digital marketing and design.
“We’ve really hit the ground running in 2015 and, despite the current challenging climate in Aberdeen, we want to build on our momentum as the year progresses. The North East is a resilient market and there are undoubtedly new opportunities for enterprising companies.”
Work has also already begun on promoting the work of the Oil and Gas Innovation Centre (OGIC) in fast-tracking the development of new technological solutions for the industry. BIG is providing strategic advice and implementation to ensure the organisation reaches its key audiences.
Zoe Ogilvie added: “The North Sea is attracting unprecedented levels of attention at the moment, with the price of oil presenting significant challenges. For companies promoting new ways of working, cost cutting technology and innovation in the sector, it’s more important than ever that they step forward and help the industry through this tough period.
“What’s important in the coming months is that, while we acknowledge the challenges which lie ahead, we also talk about the industry’s good news too – about its people, its innovation, and its opportunities. We need to talk up the sector to ensure it attracts the investment and people it will require when the inevitable upturn comes.”