ABERDEEN-based film company Signal has completed a new set of corporate films for VisitAberdeenshire – the latest production in a long running collaboration between the two.
For this project, Signal produced a series of five films to promote each of VA’s core services.
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The films have an additional function as tools to help recruitment to the organisation.
Signal’s creative approach was to focus on VisitAberdeenshire’s people; four of the films followed a day in the life of members of each team, starring and narrated by them.
This latest campaign of films is being distributed over several weeks via VisitAberdeenshire’s LinkedIn channel. Some are already in circulation, with others in the pipeline. These include films for:
- The Marketing and Communications team, which creates inspirational advertising to promote experiences in North-east Scotland to audiences in the UK. This film is already released and can be viewed here.
- The Tourism Development team, which provides advice and support to help local tourism businesses develop skills and products to meet demand from their ever-changing markets.
- The Aberdeen Convention Bureau, which connects conference and convention clients with their perfect venues, accommodation and activities, and provide event planning support.
- The Core Services team, which supports their operations, Board, and Volunteers programme. They also work with the Developing the Young Workforce (DYW) Foundation to promote apprenticeships and careers in tourism, to schools and colleges. You can watch the film here.
Finally, Signal created a Corporate film for the organisation as a whole, showcasing all these services, and illustrating the positive impact VisitAberdeenshire has on the region.
Chris Foy, chief executive officer, VisitAberdeenshire, said: “We hugely enjoyed the creative process – from initial concepts to on location filming, Signal brilliantly captured the essence of what we do. The signal team’s creative spark, attention to detail and clear vision really brought the VisitAberdeenshire story to life.”
Signal’s creative director, Mark Turner, said: “These are just the latest films we have produced for VisitAberdeenshire in a relationship which spans several years. As a local company we are always delighted to work with them to promote everything our beautiful region has to offer.”
Signal is a leading production company in the North-east of Scotland. They are always excited to collaborate with new clients.
VisitAberdeenshire is the lead tourism agency for Aberdeen and Aberdeenshire. It promotes fantastic visitor experiences in North-east Scotland to targeted audiences in the UK and overseas. It also works to develop the visitor economy through initiatives that help tourism businesses to understand and meet demand from an ever-changing market. For more information about VisitAberdeenshire, visit their official website.
