THE Aberdeen Gift Card brought a welcome boost to the local economy bringing in £150,000 of sales within its first weeks of operation.
It saw it become one of the biggest selling gift cards of its kind in the UK and Ireland.
Adrian Watson, Aberdeen Inspired chief executive, said the card has been “a vital aid” to their businesses.
He commented: “With 3500 cards bought with a total value of £150,000, it really has given a boost to the local economy. Aberdeen Inspired worked incredibly hard in a short timescale to launch it in time for Christmas and it has helped to make a big difference at a time when it was, and is, most needed.
“We are currently working on our spring marketing campaign with a focus on city centre experiences, themes and key moments of celebration throughout the year. We will continue to support and promote the city centre businesses involved in the scheme as well as encourage new sign ups.
“On average people spend 40% more than the value of the gift card when they go to use it at a local business so there are significant economic benefits brought to city centre businesses who are part of the scheme.”
