BUSINESSES across Aberdeen are being encouraged to sign up to a new gift card scheme which will launch later this month.
The initiative, spearheaded by Aberdeen Inspired and supported by Aberdeen City Council, is being introduced as a practical way to support the local economy.
Going live later this month, the Aberdeen Gift Card is a prepaid Mastercard that can be used like a debit or credit card in shops, bars, hairdressers and beauticians, restaurants, hotels, cinemas and other services throughout the city.
More than 60 businesses have already signed up.
Adrian Watson, Aberdeen Inspired chief executive, said: “The introduction of the Aberdeen Gift Card is integral to our mission of supporting businesses in Aberdeen, both independent and national, to grow and adapt, as well as encouraging the public to get behind our city centre and support it.
“We are pleased to already have 60 businesses signed up to it ahead of the official launch later this month and would encourage others to take advantage of this scheme to showcase their business and bring more spend through their doors.
“As we enter the build-up to the festive period, shoppers will be able to give the give the gift of Aberdeen this Christmas, and also support the many fantastic businesses we have in the city centre during a time when it is most needed.”