Aberdeen letters move to new South Harbour ahead of Royal Opening

22/09/2023
Aberdeen letters at the new South Harbour

ABERDEEN’S landmark giant letters will welcome visitors to the Port of Aberdeen’s new South Harbour as it is officially opened this weekend. 

The 2m tall letters have been moved from the Castlegate to the dock at the new harbour in time for today’s official opening by Her Royal Highness The Princess Royal. 

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Visitors to an open day on Sunday will also have the chance to pose for photos next to the letters, with the vessels in the harbour as an impressive backdrop. 

Made by local design and fabrication firm, Luxous Group, the Aberdeen letters have in-built interactive technology to allow them to feature animated digital displays and change colour to celebrate events such as the official opening. 

The sign will display a welcome to Princess Anne today, as well as using a nautical blue and orange colour palette. 

Following their temporary stay at the South Harbour, the letters will find their next home in the city. 

Adrian Watson, chief executive of Aberdeen Inspired, said: “We are delighted, on behalf of city partners, to bring the iconic Aberdeen letters to the splendid new South Harbour to mark its official Royal opening this weekend.  

“This is exactly the kind of occasion the letters were designed to support. We thank the Port of Aberdeen for their support with this initiative and wish them every success.” 

The South Harbour is a transformational £420 million expansion project, catalysing a multi-billion pound economic and jobs boost for Scotland. 

Bob Sanguinetti, Port of Aberdeen’s CEO, said: “We’re honoured that Her Royal Highness The Princess Royal is joining us for this monumental occasion. Port of Aberdeen is the UK’s oldest business and we’re now officially opening the country’s newest harbour. Aberdeen’s expanded port promises a vibrant future for energy, trade, and tourism across Scotland on the road to net zero, unlocking new jobs and attracting investment to the region.” 

The letters project is funded and managed by Aberdeen Inspired with Aberdeen and Grampian Chamber of Commerce, VisitAberdeenshire and the Scottish Government’s Scotland Loves Local fund, administered through Scotland’s Towns Partnerships.  

The idea was developed from an idea that emerged through Aberdeen and Grampian Chamber of Commerce’s Vanguard initiative, to encourage creative suggestions for the future of the region.    

Aberdeen Inspired is the banner under which the Aberdeen BID (Business Improvement District) operates, a business-led initiative within the city centre in which levy payers within the BID zone contribute. Proceeds fund projects which are designed to improve the business district.    

For more information, visit www.aberdeeninspired.com   

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