Children’s love of reading has fallen to an all-time low in 20 years, but across Busy Bees nurseries in Aberdeen, children are proving that the magic of storytime is far from lost.
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More than 130 children across Aberdeen nurseries are joining the ‘Get the Reading Buzz’ pledge – a nationwide initiative launched by Busy Bees, the UK’s leading early years education provider, which aims to read over 45 million books with children this year.
The pledge brings together more than 350 Busy Bees nurseries and over 37,000 children across the UK, all aspiring to enjoy at least four books a day, reclaiming storytime as a joyful experience that fosters a love of reading from the very beginning. Families are invited to join in, rediscovering the enjoyment of reading at home together and helping children to reach this momentous milestone.
The initiative comes at a critical moment. Recent figures show that just one in three children enjoy reading in their free time, and fewer than one in five read daily. Alarmingly, one in 10 children do not own a book, and only half (50.5%) of parents now read with their child each day, down from two-thirds (66.1%) in 2019.
