Aberdeen outperforms London as hiring hotspot 

ABERDEEN has outperformed London in Zoom and Indeed’s survey of the UK’s top hiring hotspots for remote and hybrid workers.

The list shows how remote and hybrid working is driving greater economic growth both locally and across the country. Aberdeen has made the list, outperforming London in the 22^ndspot.  

Using Indeed’s own recruitment data, the study assesses which locations across the country are the top ‘Zoom Towns’ – a phrase coined during the pandemic that describes new regional economic activity as workers moved away from traditional city hubs – by analysing which locations have seen the biggest increase in remote and hybrid job opportunities since February 2020. 

The findings align closely with the UK Government’s ‘Levelling Up’ agenda, and highlight the need for a network of community-driven working hubs across the UK that can help rejuvenate local areas, increase productivity, and spur economic growth. 

The new data comes as part of a wider report launched by Zoom on how the UK can strive to become a pioneer in hybrid work, which calls on the Government to take a number of steps to help capitalise on this economic opportunity. Zoom will be discussing the report’s findings on a panel with Small Business Minister Paul Scully organised by Westminster think tank Onward on the 6 June.  

“The UK has the potential to be a global leader in hybrid working, and Indeed’s data shows how greater access to remote roles is already helping to drive growth in overall opportunities across the country,” comments Phil Perry, Head of UK & EMEA North at Zoom.” 

“During the pandemic, adoption of video conferencing tools like Zoom by SMEs was higher in the UK than in any other G7 country, and we are now beginning to see how greater availability of hybrid roles is expanding opportunity in areas outside of London and the South East. This underlines the vital role hybrid technologies can play in levelling up the country, and getting the conditions right now will help the UK reap long-term economic benefits.”

“The increased availability of remote and hybrid options across the UK is a boon for workers, giving them much greater choice over where they live and work,” says Jack Kennedy, UK Economist at Indeed. “It’s particularly important for those who want or need flexibility to accommodate their commitments outside of work. Employers benefit in being able to widen geographic access to talent and accommodate workers who would otherwise face barriers, which is especially valuable in a tight labour market. Moreover, being able to offer employees better work-life balance means organisations can reap the benefits of a happier and more productive workforce.” 

Top 25 Remote Hiring Hotspots