Scotmid has introduced a quick and easy way for customers to support people living with dementia, through a new partnership with the charity Pennies, trusted leader in micro-donations. The digital micro-donation option is now available in all Scotmid and Semichem stores across Aberdeen.
Customers paying by card, contactless or digital wallet can now choose to add a 10p donation to their purchase, with donations supporting Scotmid’s annual charity partner, Alzheimer Scotland. These small contributions will help fund vital services for people and families affected by dementia, supporting care, advice and community initiatives across Scotland.
The initiative builds on Scotmid’s long-standing commitment to supporting local causes and offers a simple, sustainable way for shoppers to give back in a cashless world.
This year’s partnership with Alzheimer Scotland, announced in October, will be the first to benefit. The charity also aims to reach younger audiences with information on brain health through school and community engagement.
Karen Scott, Scotmid Chief Executive, said: “We know how much our members, colleagues and customers care about supporting local people. This partnership with Pennies gives everyone the chance to help in a way that feels easy and affordable. It’s community compassion in action, 10p at a time.”
Alison Hutchinson CBE, CEO of Pennies, said: “We’re thrilled to welcome Scotmid to the Pennies family. As Scotland’s largest independent co-operative, Scotmid has deep roots in its communities – and this partnership will enable thousands of people to make a meaningful contribution every day. Together, we’re harnessing the power of digital giving to reach more people, in more places, for more causes. Just £10 in micro-donations could provide a whole class of 25 children with a brain-health handbook on how to look after their amazing brains. Thank you!”
Scotmid’s collaboration with Pennies reflects its ongoing commitment to finding innovative ways for customers and members to support the communities they live in. Pennies’ micro-donation solution will continue to be used across future charity partnerships, helping causes benefit from collective generosity.
