Kind-hearted Tesco shoppers in Aberdeen have been thanked for donating over 500 toys to the retailer’s Toy Donation campaign in the run-up to Christmas.
Before the festive celebrations, Tesco stores in Aberdeen called on customers to support the retailer’s 2025 Christmas Toy Donation campaign so that local children who might otherwise not receive a gift on the big day wouldn’t miss out on some festive magic.
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Customers responded enthusiastically, with 577 brand-new toys donated at in-store donation points. The gifts were then given to organisation Cash for Kids, which Tesco store colleagues chose to partner with for the campaign. The gifts were then distributed to local children to open on Christmas Day.
Cash for Kids’ mission is to improve the lives of disadvantaged children and young people in the UK who are affected by poverty, illness, neglect, or have additional needs by providing grants and Christmas gifts to help them thrive.
Paul Austin, Store Manager at Tesco’s Aberdeen Newtonhill Superstore said “We take pride in supporting our local community during the year through Tesco Stronger Starts and our Community Food Connection programme. This year’s toy donation campaign for Cash for Kids gave customers a fantastic opportunity to support local families and ensure children in our community had a present to open on Christmas Day. We are so grateful to our customers who donated what they could to this worthy cause to help bring some festive joy to local families over Christmas.
Claire De Silva, Head of Communities at Tesco, said: “We really can’t thank our customers enough for their kind contributions to our Toy Donation campaign. Throughout the year our stores give support to children and their community, and without fail local people support us in our efforts. So once again we are grateful to the people of Aberdeen for showing that the magic of Christmas is very much alive and well. They have made a lot of children very happy at a time of year that can be difficult for some families, so thank you so much again for your support.”
Tesco’s Toy Donation campaign ran in stores across the UK in November and December, with more than 74,250 gifts donated by generous shoppers nationwide.
