The new official name for the venue at The Event Complex Aberdeen (TECA) will be P&J Live after a deal with DC Thomson Media, owner of the P & J, was agreed.
Nick Waight, Managing Director at P&J Live said “We are thrilled to announce P&J Live as our official venue name, having a brand which has strong roots in Aberdeen is incredibly important to us and the partnership with DC Thomson Media is hugely positive for our business and pivotal to the success of this transformational project.
“We look forward to a strong partnership and bringing P&J Live to life, delivering on a fantastic new venue for entertainment, conferencing and exhibitions for Aberdeen and the North East of Scotland.”
Opening this summer, the world-class facility is being delivered by Aberdeen City Council in partnership with Henry Boot Developments, with 48,000 square metres of multi-purpose event space including world-class conference and exhibition halls, a superior arena, spacious hospitality boxes and a contemporary restaurant.
Aberdeen City Council Co Leader councillor Douglas Lumsden said: “It is great that our multi-million-pound new venue has a naming rights partner in the form of one of the most well-known local media companies and they will play a big part in the future of the event complex.
“The P&J Live partnership will ensure the fantastic acts, conferences and events will be known throughout the north of Scotland and beyond which fits in with our Regional Economic Strategy with internationalisation at its heart.
“We want to attract major artists, conferences, associations and meetings to the north-east to ensure the area competes on a global scale and it will be incredible to watch how the P&J Live partnership will contribute towards that.”
The site is also extremely environmentally friendly boasting its own energy centre, which will use local renewable resources and advanced technologies to produce an energy eco-system.
Alan McCabe, Editor-in-chief of The Press and Journal, commented “DC Thomson Media is delighted to be making a significant investment in the future of Aberdeen and the north-east by supporting this truly world-class venue.
“There’s a lot to be positive about in Aberdeen right now and we see this as big vote of confidence for the region. P&J Live will provide a visitor experience far beyond anything seen in the city and will attract visitors from far and wide and give us all an opportunity to shout about what a great place this is to live, work and play.”
Events already lined up for the impressive venue include Lewis Capaldi, Elton John, Russell Howard, Alice Cooper, Disney on Ice and Aberdeen Performance Car Show with more set to be announced. SPE Offshore Europe – which generates more than £53 million for the north-east across four days – will also be held at P&J Live in September, the complex’s first exhibition.