As lockdown restrictions are lifted and businesses are welcoming customers back, Aberdeen Football Club is encouraging its fans to buy local.
The Club’s By Official Appointment (BOA) affinity scheme supports local businesses and promotes their products and services to fans through exclusive offers and discounts.
These businesses are able to target AFC’s fanbase and increase their marketing reach across the north-east of Scotland, generating new leads and new customers through promotion on dedicated microsites hosted on the Club’s own website and on social media.
Adam Sinclair, AFC B2B sales manager, said: “Our local business community needs our support like never before. As our BOA members start opening again we are urging our fans to shop and buy local and help our businesses on the road to recovery.
“We’ve been working closely with our BOA members on some great new offers to make this drive a win-win for local businesses and for our fans.
“Despite lockdown, we have welcomed a whole host of new BOA members from a wide range of sectors and have some great deals from up to 20% off dining out to discounts on local shops, from deals on car maintenance and accessories to home improvements offers from local decorators and cleaning companies and even reduced fees for legal services.”
“Businesses can increase awareness of their services, grow market share and build loyalty with our supporters thanks to a shared love of football through BOA membership.
“Affinity partnerships such as BOA are powerful marketing tools to generate revenue and companies will benefit by becoming exclusive BOA suppliers to AFC and our fans. We look forward to welcoming new companies on board over the coming months.”