ALL tourist information centres run by VisitScotland, including one on Union Street and one in Ballater, are set to close over the next two years.
It’s as a result of changing consumer trends with how people plan their holidays.
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Most are using online resources, including TikTok and Instagram, while others use travel specialists to book their trips.
Almost two thirds (64%) of international visitors to Scotland are booking the trip as part of a package.
All centres – known as iCentres – will operate as usual this summer, which a phased two-year closure programme commencing at the end of September.
Lord Thurso, VisitScotland’s chair, said: “The tourism landscape has changed significantly in recent years. The demand for iCentres has reduced while the demand for online information and booking has continued to grow. In order to continue building demand and growing the value of tourism and events, it is vitally important that we target channels we know visitors use to influence them to visit Scotland.
“Our research shows that as an organisation, we have a greater and more impactful role to play in providing information before visitors travel. Prioritising a digital-first model of information provision allows us to reach potential visitors at those early planning stages when we can shape their future travel decisions.
“Together with businesses and our partners, we want to build on success and ensure that across all areas of our work – marketing, destination development, business advice, insights and events – we prioritise the activities that will deliver for our industry and for Scotland.
“By evolving our work in this way, we will be able to invest in the activities that will accelerate sustainable growth in the visitor economy, helping create jobs, sustain communities and attract investment for the future.”
