Azzurro makes a big splash for Dyce Carriers’ 50th anniversary

27/10/2023

AZZURRO Agency, a leading North-East marketing agency renowned for its results-driven approach and innovative digital solutions, has launched a revamped website for their longstanding client Dyce Carriers, a leading national road haulage and logistics company based in Aberdeen. This significant move comes as Dyce Carriers celebrate its 50th anniversary, marking a milestone in its illustrious journey.

Over the past five years, Azzurro has been instrumental in boosting Dyce Carriers’ brand awareness, supporting them through a period of growth. This year, in honour of their client’s golden jubilee, Azzurro successfully launched an exclusive merchandising store for Dyce Carriers. This initiative was inspired by the overwhelming positive feedback from Dyce Carriers’ online community and serves as a testament to the brand loyalty Dyce Carriers has cultivated over the years.

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The collaboration between Azzurro and Dyce Carriers has yielded impressive results, with significant growth, doubling their social media following, engagement rate, and brand visibility. The new website and merchandise store launch have already proved to be a hit amongst the trucker community, with new sales coming in every day. This new venture has further solidified Dyce Carriers’ position in the market, ensuring they remain at the forefront of the logistics industry.

“Our team has poured our creativity and technical prowess into this project, to ensure Dyce Carriers’ digital presence is a true reflection of their impressive evolution and ongoing journey,” remarked Rhianna Knight-McGrath, marketing analyst at Azzurro and account manager for Dyce Carriers.

“It’s been an absolute pleasure working closely with the team at Dyce Carriers to deliver on this exciting project, and the feedback so far has been fantastic.

“The web refresh and launch of the merchandising store were part of a marketing proposal that we prepared for Dyce Carriers to promote their remarkable 50th year in business.”

Jason Moir, managing director of Dyce Carriers said: “We are proud to reach this milestone and thank Azzurro for their digital strategy and ideas to make our 50th anniversary such a resounding success.”

With this latest achievement, Azzurro Agency continues to showcase its commitment to delivering exceptional digital solutions, propelling brands to new heights.

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