Bid to move giant Aberdeen letters to new spot on Broad Street  

17/08/2023

The landmark giant Aberdeen letters could be on the move. 

ABERDEEN Inspired has lodged a planning application to relocate the Hollywood-style sign from its current home on the Castlegate to Broad Street, just in time for thousands of visitors to arrive in the Granite City for Offshore Europe which runs from September 5 to 8. 

Subscribe to our daily newsletter

Why? Free to subscribe, no paywall, daily business news digest.

Adrian Watson, chief executive of Aberdeen Inspired, said: “The Aberdeen letters have become a major draw since they were installed in their debut location on the Castlegate. People have been flocking to take selfies and photos of the letters with Union Street behind – especially when they were specially lit up for the Gothenburg 40th anniversary celebrations. 

“It has always been the aim to have these instantly-recognisable letters in iconic places around Aberdeen, and we think Broad Street, with the magnificent Marischal College as a backdrop, could be the ideal spot for their next visit. 

“With delegates arriving from across the world for Offshore Europe and flooding into the city centre, I have no doubt many of them would like to take selfies and social media posts of the eye-catching sign to send home, giving our Aberdeen letters a truly global reach.” 

If the planning application is approved, the letters, which first appeared on the Castlegate in May, might have only started their travels around the city.  

The proposal is they could light up Broad Street until it is time for the Aberdeen Christmas Village to take over the space.  

It is hoped the letters can then take pride of place in the beautiful, revamped Union Terrace Gardens, adding a truly festive touch over the Christmas period – especially with His Majesty’s Theatre behind playing host to this year’s glittering panto, Sleeping Beauty.  

Aberdeen Inspired launched the letters project to encourage people to explore and linger in different spots around the city and to mark special occasions with their unique, hi-tech and colourful display.      

Pittodrie is already earmarked as one destination for the Aberdeen landmark but others will follow in the coming months. 

Adrian said: “Given how popular they have been, I think it is safe to say the Aberdeen letters will spell out success wherever they go across the Granite City.” 

The latest stories