Big-name business baroness booked for Aberdeen masterclass festival

19/08/2024

ONE of Britain’s most inspiring business leaders is heading to Aberdeen to share stories of her remarkable career.

Baroness Martha Lane Fox is the latest big name to head north for the Ultimate Masterclass Festival, which was created by Aberdeen & Grampian Chamber of Commerce to boost city centre footfall.

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As one of the darlings of the dotcom boom, Baroness Lane Fox rose to prominence with the creation of holiday website lastminute.com in the 1990s, a business which was later sold for $1.1billion in 2005.

However, after securing her big exit, everything changed. A horror car crash in Morocco left her with 28 broken bones and close to death. She spent two years in hospital and is still recovering from her injuries nearly 20 years on.

However, she fought back and has since returned to the top of British business, going on to serve on the boards of WeTransfer, fashion house Chanel and latterly Twitter; a role she left in 2022 during the controversial Elon Musk takeover.

North-east business leaders will be able to hear her incredible story in person at a special dinner taking place at Union Kirk on September 19th.

More than 8,000 people have attended the Ultimate Masterclass Festival since it was launched by the Chamber in 2023.

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