First Bus has announced a major milestone on its business transformation journey, as the company launches its new campaign, ‘Moving the everyday’, and reveals a modern update to its iconic branding and logo.
First Bus’ ‘Moving the everyday’ campaign celebrates local heroes from right across the communities First Bus serves and highlights the integral role buses play in unlocking environmental, social, economic and health benefits. The campaign aims to inspire people to make the switch from cars to buses, connecting people, reducing congestion, improving air quality, and contributing to the wider goal of reaching net zero.
As part of the campaign, First Bus has worked with TV personality Josie Gibson to share the stories of resilience, dedication and community spirit of just a few local heroes up and down the country, representing the everyday of the many, showing how the bus brings people together.
As the bus industry undergoes a once in a generational change, so does First Bus. The company’s relaunch is far from simply a new ‘lick of paint’ – it represents a shift the brand has undergone to re-focus the business on its people and customers.
First Bus has become a leader in decarbonisation, investing £250million in transitioning toward a zero-emission bus fleet by 2035, is building an inclusive and engaged workforce in a business that is an accredited real Living Wage employer and is digitally transforming the travel experience for customers.
This latest phase in First Bus’ wider business transformation sees the brand focus even more intently on improving the basics of customer service and has set itself targets including improving punctuality; minimising cancellations; improving vehicle cleanliness; maintaining colleague and customer safety; and providing accurate and timely information to customers.
This is all underpinned by a new and improved development programme to help its team members put customer experience first, which is crucial as the brand continues to invest in improving its service delivery.
The First Bus brand is being refreshed to mark this phase in its transition, which started rolling out this week. This change will start to unify the company’s many identities into a clearer, more consistent brand that is easier for customers to recognise and engage with.
Simon Pearson, commercial director, First Bus, said: “This brand relaunch is the culmination of years of planning and hard work from our teams, taking on feedback from our customers and our people, and we’re proud to announce this new chapter for First Bus.
“We know as a business that the bus can bring everyone closer together and connect communities – buses don’t just move a nation, but they bring a nation together, every day.
“‘Moving the everyday’ embodies everything we stand for at First Bus, and our investment in our business transformation, our refreshed brand look and feel, our people and our net-zero emission mission, demonstrates our commitment and desire for change.
“It was also brilliant partnering with Josie Gibson to help promote the vital work buses do in connecting people to their local communities and we enjoyed hearing what a key part the bus played in her life and career too.”
Speaking about her work with First Bus, Josie Gibson commented: “My time reminiscing on the journeys I used to make when I was younger has been a great reminder of the wonderful way buses offer connection for people.
“The bus is the unsung hero within our local communities, so I’m not surprised to hear that many people are making long-lasting connections after a brief chinwag to the person sitting beside them.”
To watch all the videos of Josie and our First Bus’ everyday heroes, click here: https://www.firstbus.co.uk/about-us/about-us/everyday-heroes
