Clan launches ‘invisible’ birthday cake

07/12/2023
Left to Right: Fiona Fernie (Clan) and Stuart Donaldson (Strachans)

HOSPITALITY venues in the North-East and Orkney are advertising invisible birthday cake on their menus to help Clan Cancer Support celebrate its 40th anniversary and support people impacted by a cancer diagnosis.  

Customers dining at The Albert Hotel and The Pickaquoy Centre in Kirkwall, The Merkister Hotel in Harry and Fernvalley Wildlife Centre in Rendall can add a slice of the calorie free item to their order by scanning a QR code displayed on a special birthday menu and making a suggested donation of £3.  

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There is no requirement for businesses to serve cake to donors and the donation will be used by the charity across its centres across the north-east, Moray, Orkney and Shetland to provide emotional and physical support to anyone impacted by a cancer diagnosis.  

The activity is just one of the ways the charity is trying to raise its £2m annual fundraising target as part of its 40th anniversary campaign, Part of the Clan.  

Fiona Fernie, Clan’s CEO, said: “Throughout our anniversary year we’re trying new ways of engaging our supporters and our invisible birthday cake is an easy and fun way for anyone to support Clan.  

“Demand for our services has now surpassed pre-pandemic levels and as an entirely self-funded organisation, we’re reliant on the generosity of our supporters to help us provide our much-needed services.  

“A slice of our invisible cake is the most charitable way to enjoy a treat this festive period and beyond. It’s completely sugar-free and every single penny goes towards helping our Clan centres provide physical and emotional support for people impacted by a cancer diagnosis.” 

The Part of the Clan campaign is a rallying call for people in Clan’s local communities to do what they can to help Clan achieve its annual £2million funding, increase its volunteer numbers and reach more people who have been impacted by a cancer diagnosis.   

The campaign is being supported by Strachans, with the leading distributor of Food and consumables to the Offshore Energy sector funding a TV advertising campaign for the charity.  

Stuart Donaldson, managing director of Strachans, said: “The Strachans Team is delighted to be supporting Clan with raising awareness about their 40th anniversary campaign.  

“We are proud to be Part of the Clan and hope our support will help Clan reach their £2m fundraising target while raising awareness of the vital support services they provide. With our business being based in the heartland where Clan delivers their services, it felt a natural fit and we look forward to continuing our support in the years to come.” 

Businesses who would like to display Clan’s special birthday menu can do so by contacting Clan’s fundraising team: [email protected]  

For more information on the Part of the Clan campaign visit:https://www.clancancersupport.org/part-of-the-clan/    


Restaurants currently serving Clan’s Invisible Birthday Cake are:  

No.8 High Street, Inverurie 

Symposium Coffee House, Neil Ross Square, Ellon 

Symposium Coffee House, Queen Street, Peterhead 

Symposium Coffee House, The Lido, Peterhead 

Symposium Coffee House, Asda, Peterhead 

Symposium Coffee House, Saltoun Square, Fraserburgh,  

Symposium Coffee House, High Street, Turriff 

Symposium Coffee House, Seafield Street, Portsoy 

Symposium Coffee House, Asda, Elgin  

Dough and Co, Aberdeen  

Siberia Bar and Hotel, Aberdeen 

MACBI centre, Mintlaw 

Coffee at The Kings, Buckie 

Rothesay Rooms, Ballater 

The Albert Hotel, Kirkwall, Orkney 

The Merkister Hotel, Harry, Orkney 

Fernvalley Wildlife Centre, Orkney 

The Pickaquoy Centre, Kirkwall   

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