A Guide Using the University of Aberdeen as an Example
By Lizzie Irvine
When applying to your dream university, or indeed when applying for any highly valued position, a well-crafted essay can be the key to standing out. Let’s use the University of Aberdeen, a leader in sustainable development, as an example to guide you through the essay-writing process.
The University of Aberdeen has been recognized in the Times Higher Education (THE) Impact Rankings, placing 10th in the UK and 48th globally. This underscores the attractiveness of this institution for students who themselves are committed to sustainable development. But where something becomes desirable, remember there will be significant competition. So, it pays to prepare well.
The principles outlined here can be matched to any specialised subject to help you achieve your goal.
1. Research Your Target University
Start by thoroughly researching your chosen university. For Aberdeen, you might want to highlight:
- Its ranking: 10th in the UK and 48th globally in the Times Higher Education Impact Rankings for sustainability.
- Its commitment to UN Sustainable Development Goals (SDGs).
- Specific initiatives like the goal to achieve net-zero carbon emissions before 2040.
- Relevant programs such as Applied Marine and Fisheries Ecology or Environmental Management.
2. Align Your Passions with the University’s Strengths
Show how your interests match the university’s focus. For Aberdeen, you might want to emphasise your passion for sustainable development and how it aligns with their initiatives.
3. Showcase Your Knowledge and Enthusiasm
Demonstrate your understanding of the university’s unique offerings. Using Aberdeen as an example, you might mention:
- Their interdisciplinary approach to sustainability research.
- Campus sustainability initiatives like solar panels and energy-efficient lighting.
- The Sustainability Dashboard for emissions reporting.
4. Highlight Your Potential Contributions
Explain how you plan to contribute to the university community. Again, using Aberdeen, you could discuss:
- Your ideas for campus sustainability projects.
- How you’d engage with local communities on climate issues.
- Your aspirations to participate in sustainability-focused research.
5. Structure Your Essay Effectively
- Introduction: State your interest in the university and briefly mention why it’s your top choice.
- Body: Elaborate on your relevant experiences, skills, and how they align with the university’s strengths.
- Conclusion: Reiterate your enthusiasm and how you’d be an asset to the university community.
6. Be Concise and Impactful
With limited word count, make sure that every word counts. Use strong, specific examples to illustrate your points.
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7. Proofread and Refine
Ensure your essay is error-free and flows logically. Consider having others review it for feedback.
8. Dealing with the competition
Finally, be aware that you are going to face some serious competition to get into most Universities. If there is a university that fuels your passion, like Aberdeen for sustainable development in our example, it’s likely there are others just as committed as you to winning that coveted place. There is every possibility that your competitors are going to use resources that give them an edge, like Chat GPT for example. Or they’re going to seek an edge by using services like term papers for sale. It pays to prepare well. It pays to know your target and your competition. Our advice is to start by knowing your target and building from there. If you follow our guideline, and give it your best shot, you will have a great chance of creating a killer essay.
Lizzie Irvine, the author, is a journalist who is passionate about ensuring educational opportunity for all. She also specialises in business and marketing topics.




