Deeside Brewery was caught up in Aberdeen’s football fever last week, re-naming one of its beers, for a limited time, to mark manager Derek McInnes’ decision to remain at Aberdeen Football Club.
The brewery has re-branded one of its best-selling beers, Macbeth in ode to the manager and the bottle is now emblazoned in red lettering with ‘McInnes’.
Deeside has also pledged to donate a percentage from every pint and bottle of McInnes sold during its limited edition run to AFC Community Trust. The brew will have its final outing at Sessions Beer & Gin Festival on 4-5 August at the Hazlehead Park, Aberdeen, also marking the beginning of the 2017/18 season.
Following last week’s announcement that the popular manager would be staying with AFC for at least two years, fans were quick to express their delight that he had chosen to remain in the city.
Steve Crossland, Managing Director at Deeside Brewery said: “Social media was awash with comments last week when Derek McInnes decided to stick with AFC, and we got caught up in the excitement like everyone else. Our re-branded beer started as a bit of fun, however after sharing it on social media, the feedback was brilliant.
“You asked, we delivered. There was so much demand, that we knew we had to follow through and produce the bottles on a limited-edition basis. We also wanted to channel this enthusiasm into a good cause, hence we’re donating profits to the AFC Community Trust – we’re hoping to raise as much money as possible through sales of McInnes.
“We’re looking forward to next season and like the rest of the fans, hope to see Aberdeen claim the trophies. In McInnes we trust!”
Aberdeen based PBDevco will be offering McInnes across its establishments. Its Operations Director, Paul Clarkson said: “Being from Aberdeen, I’m a great supporter of both Deeside Brewery and AFC and I think it’s a fabulous idea – especially considering the charity aspect. Deeside Brewery products are extremely popular with our customers, which is a direct reflection of the flavours, and quality of the brews.
“We’re proud to be stockists of McInnes – and excited for all that’s to come, from both the sales of the beer and from the man himself at AFC!”
Earlier this month, Deeside Brewery was for the Product Development Team of the Year and for the Best Pale Ale at the Scottish Beer Awards with its popular American Pale Ale.