Friday, October 18, 2019
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Business Boosters – Merchandising Workshop Overview – Business Gateway

January 22 @ 12:00 pm - 2:00 pm



  • Why merchandising is a key component in creating the customer experience
  • Examine what motivates shoppers, ways to influence them and develop loyalty
  • Explore the importance of VM both visually and commercially to understand the basic components of utilising retail space effectively and profitably
  • How to maximise the impact of promotions, including product line clearance
  • The importance of your brand and how to develop a story to reflect your brand message
  • Take a look at Digital Merchandising as a new dimension to instore and external merchandising

Speaker Jackie Allen – Business Gateway


Aberdeen City Council


Marischal College
Broad Street
Aberdeen, Aberdeen City AB10 1AB United Kingdom
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