Fierce Brewery makes beer for Lidl’s Isle of Ale Festival

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Lidl has teamed up with Aberdeen’s Fierce Brewery to create a bespoke beer, to be sold exclusively in can format to Lidl customers during their next in-store Isle of Ale Festival promotion.

The new beer, named Blackcurrant Tart, is a sour ale with a deep red colour, loaded with punchy blackcurrants, and will cost £1.49 for a 330ml can. This 4.5% ABV beer packs an intense fruit flavour.

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Co-Founder at Fierce Beer, Dave McHardy, said: “We’re delighted to again partner with Lidl for their Isle of Ale Festival. It’s a fantastic opportunity that offers us, and many other top Scottish breweries, a great platform for exposure and raising awareness of Scotland’s thriving craft beer industry.

“We’ve been involved since the first festival, and this time we’re excited to collaborate to create a brand new product exclusively for Lidl customers in can format. The Blackcurrant Tart is bursting with jammy blackcurrants and packs a real fruity punch.”

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