LOCATED on the North-east corner of Aberdeenshire and a trust port since 1818, Fraserburgh Harbour was built on the fishing industry and has served the town and wider region for generations.
Following a significant period of change and the development of an ambitious masterplan, Fraserburgh Harbour has launched a new brand identity and website, designed to reflect the diversity and results of its business more fully. With this new development also comes a name slight change in name, with the Harbour now referred to simply as Fraserburgh Harbour, as it always has been colloquially, as opposed to Fraserburgh Harbour Commissioners.
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Commercial Manager Pamela Neri said: “The Harbour has gone through a significant amount of change in recent years, and it was clear that our visual identity no longer reflected who or indeed what we are as a business anymore. The four interconnected ropes of the logo represent our four key business areas of fishing, renewable energy, vessel repair and commercial. By bringing those together as a whole, we reflect the community feel of the harbour, our collaboration with customers and the supply chain and that as a whole, the Harbour is an important element of the town.
“At a glance, we are now able to communicate what we can do for our customers, our community and our stakeholders.”
Michael Murray, Convener of the Board of Commissioners said: “Our logo and website no longer reflected who we are as a business and while we are a trust port, we are also a commercial business. The Board fully supported the team in taking these bold steps to re-brand and modernise our identity. This is reflective of the work we are undertaking to expand and build a resilient and diverse business for the future.”
