Aberdeen-based Fueltone, a provider of fuel additives and engine treatments for domestic and commercial vehicles, is celebrating a successful financial year.
Comparing year-on-year figures, the company reports a 20% increase in turnover in the past 12 months from £570k to £684k, due to expansion of the company’s product range and a strategic alliance with the Motor Trade Association.
Fueltone now offer fuel additives for both petrol and diesel cars and vans and a specialist product for motorcycles, all of which are being supported by the Motor Trade Association.
In the past 12 months the company has also added 150 new stockists taking the total number of individual stockists to 450, all located in the UK.
The company has been able to expedite growth in 2018 by entering new markets including the market for fleet and commercial vehicles (HGV & LGV) and agricultural and plant vehicles and equipment. There are trials underway in international markets aimed at the heavy goods and general logistics markets.
Charlene O’Conner, Chief Executive of Fueltone comments “our strategy to introduce a new product range into a busy and competitive market was a brave choice but by differentiating and leading with innovation and quality we have been a disruptive force amongst the market leaders in the UK. It has taken time and investment but these actions are now bearing fruit.
We design products that are fit for purpose in today’s markets and that cross over into markets that haven’t traditionally used fuel additives and engine treatments. We listen to our customers and they have helped shape the range into what it is today.”
Charlene continues “as brand awareness continues to grow we are bringing forward e-commerce functionality on our website but, uniquely, we will drive the fulfilment of that business into our distribution chain. That way our loyal stockists will also benefit from our efforts to capture a higher proportion of online business. The ethos remains the same – the design and delivery of high quality, effective products that do what they say they will do and make life easier for the end user.”
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