Genoa Black, the strategic marketing company, has been recommended for 18 categories by the Recommended Agency Register (RAR).
The company, which has been on the Recommended Agency Register (RAR) for the past three years, has gone from nine recommended categories to18 since 2017, for helping companies to differentiate, break into new markets and remain competitive.
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After receiving more than 200 unique client ratings for work completed over the past 12 months, Genoa Black also scored an average of nine out of 10 and retained its listing as a recommended agency for 2018, in categories including Marketing and Brand Strategy, Research, Campaign Planning, Digital and Design.
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Claire Kinloch, founder and managing director of Genoa Black, said: “The RAR report demonstrates that what we deliver is really valued by our customers, and so we are delighted that our ongoing efforts have received this recognition.
“We received some fantastic feedback alongside positive testimonials from companies we have worked with, which gives great pride to the whole of the Genoa Black team.
“It is key to us that we help our clients experience measurable growth. By confronting the ‘agency-norm’ , we focus primarily on strategy that leads to business growth, expansion and success.”
Launched in 2013, Genoa Black puts classic marketing approaches and the best independent marketing talent at the heart of its clients’ businesses in order to create a greater return on marketing effort.
In 2017, the company successfully launched an International Growth Selling Programme on behalf of Scottish Development International, which was aimed at senior leaders in businesses with international expansion objectives.
Claire said: “Our experience tells us that by developing a well informed, considered and focused plan, clients will successfully compete and differentiate in their own market.
“We’d like to take this opportunity to thank our clients who took the time to give us a rating as it makes a huge difference. And of course, a huge thank you to everyone in the Genoa Black team who has helped us achieve this result over the past four years.”
Based in Aberdeen, Edinburgh and London, Genoa Black has a 16-strong team across Scotland, representing a diverse range of clients including The James Hutton Institute, Scottish Enterprise, The Edrington Group, Subsea Technologies Ltd and Gray & Adams.
