Aberdeen Communications Group (ACG) recently hosted an exclusive event on the topic of the Future of Government Communications.
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ACG is a volunteer led membership organisation for marketing and communications professionals and students.
The sold out event, which was in partnership with the CIPR Scotland (Chartered Institute of Public Relations) included high profile guest speaker, Alex Aiken, Executive Director of Government Communications for the UK Government.
The event covered an array of topics regarding its highly topical subject including, communications trends, digital communications, public trust and engagement and people and capability.
Mr Aiken who is based in Downing Street and the Cabinet Office, is the most senior communications professional in the Civil Service, whose role covers government communications strategy, management of the Cabinet Office and No.10 operation and leadership of the profession.
The Event saw attendance of more than 30 individual’s including ACG members, CIPR Scotland members, non-members and students all from a range of industries including oil and gas and public sector (University of Aberdeen, Aberdeen City Council, Aberdeenshire Council and NHS Grampian).
Mr Aiken said: “Great PR is clearly thriving in Aberdeen judging by the quality of the debate and the range of issues we discussed. We ranged from the advance of digital media to methods of measuring communication impact and the importance of staff engagement. I will the Aberdeen Group well with its continued development as a centre for best practice and the resources of UK Government communications can help that learning.”
Lauren Strachan, Chairwoman of the Aberdeen Communications Group said: “Our first joint event with CIPR Scotland of 2015 was a huge success and attracted a large number of communications professionals from multiple industry sectors across Aberdeen and Grampian. We are grateful to Alex Aiken who provided members of the audience with a personal insight into the communications strategies and toolkit of the UK Government Communications Service (GCS) at the event.”
“Having a high calibre speaker, such as Alex, has had an impact on the uptake of membership, and initial feedback received at the end of the event revealed that there is a significant appetite for the subject area amongst our members. We hope attendees found the event stimulating and plans for a similar event are currently in discussion for later in 2015.”
Vice Chair of the CIPR Scotland committee, Jenifer Stirton said: “CIPR Scotland are delighted to be working in partnership with Aberdeen Communications Group for our members in Aberdeen and the North-east. We were delighted that so many people came along to hear Alex Aitken’s talk. CIPR Scotland is planning other events in Aberdeen later this year, including a student event with Robert Gordon University”
For more information on the Aberdeen Communications Group and to find out about forthcoming events visit: www.aberdeencommunications.org or contact: [email protected]
