Union Square, Aberdeen’s prominent retail destination, has welcomed the celebrated British fashion brand Hobbs, which officially opened its new multi-brand store yesterday in the centre’s bustling Guild Square unit.
Taking over the former Hollister location, Hobbs’ launch marks a transformative moment for Aberdeen’s fashion scene. The store’s opening is particularly notable for its innovative multi-brand approach: alongside Hobbs’ signature range, shoppers can now discover the elegant collections from Phase Eight, another highly regarded British womenswear label.
Ryan Manson, Centre Director at Union Square, spoke about the impact of the new addition: “Welcoming Hobbs to Union Square marks another exciting chapter of our evolution.
“Their decision to create a multi-brand store here speaks volumes about Union Square’s drawing power, and our commitment to offering an unparalleled shopping experience.”
The new store further strengthens Union Square’s reputation as a magnet for premium brands and trend-conscious shoppers. The presence of Hobbs and Phase Eight under one roof gives customers access to diverse, high-quality fashion choices in one slick, modern space.
As Aberdeen increases its demand for high-end retail experiences, Union Square’s retail mix continues to evolve. Hobbs’ arrival is set to draw a new wave of style-seekers, solidifying Union Square’s status as the region’s fashion hub.
Fashion-forward visitors now have another reason to browse the latest collections on offer at Union Square’s newest arrival. The centre advises shoppers to check store websites for specific opening hours, as these may vary.
