IF YOU want to create the best online presence for your brand, there’s one component you need to incorporate in your business – marketing analytics tools.
In this article, you’ll learn what marketing analytics tool your business needs, and how it can help you maximise your online presence.
Read on to find out more.
What marketing analytics tool does your business need?
In terms of marketing analytics tools, the software most effective at boosting your online presence is call tracking.
Call tracking is an intelligent software that lets you track every customer call to the specific marketing campaigns and channels that produced them.
The software uses dynamic phone numbers for each of your website visitors, so you can apply visitor-level tracking for the entire customer journey.
This means you won’t just see which campaigns a customer called from, but every touchpoint they visited before, during, and after they called. This also includes customers who don’t call or those who end a session and re-join later on to call.
This actionable data is perfect for giving you a full view of your marketing performance and help you see the strengths and weaknesses of your online brand presence.
Why is call tracking perfect for maximising your online presence?
There are many ways call tracking software can help solidify your online presence, including things like:
Multichannel campaign tagging
Call tracking can help you understand the performance of your online presence with multichannel campaign tagging. This allows you to retrieve useful data from customer interactions across different areas of your marketing.
You can simply add custom urchin traffic monitor (UTM) tags to your campaign URLS. This way, each time you receive a lead, the software will automatically extract a variety of crucial insights, including things like campaign, device type, content, and much more.
This will give you a clearer picture of how effectively your campaigns are generating leads, and how well they’re suited to the specific customers who interact with them – e.g., campaigns with a mobile-friendly content structure for mobile devices.
Enhancing your PPC strategy
You can also use call tracking to improve your pay-per-click (PPC) strategy to increase your online presence.
The software will show you how many calls and clicks are being generated from each of your PPC ads, so you have a full view of which ads are creating more conversions.
This will help you delegate your PPC investments more efficiently since you can increase payments for the ads which are successfully converting customers, and withdraw money from ads which are failing in this area.
As a result, you’ll have a more cost-efficient structure for your PPC, which will increase conversions as well as your return on investment. It is important to constantly monitor PPC performance and make adjustments accordingly, in order to stay ahead of the competition.
Seamless integration with other tools
To maintain a strong online presence, it’s likely there are various tools your business uses for your marketing. Therefore, call tracking is the perfect addition to your martech (marketing technologies) culture, since it has smooth integration.
With call tracking’s seamless interfaces, you can easily integrate the software with tools such as Facebook ads, Google ads, and Microsoft advertising – among others.
The software will extract campaign data from all these other tools, to give you a complete view of your marketing performance.
This will ensure you have every tool in your business working harmoniously to boost your online presence and maximise leads and sales in every area of your marketing.
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Are you looking for the right marketing analytics tool to solidify your online presence? In that case, why not consider the many benefits of call tracking software?
