The pandemic led to an e-commerce boom, as going online was the only way businesses could survive during the lockdowns. The growth trend continues in the new normal because most organizations consider e-commerce a viable revenue stream. But opportunities do not come alone, as they bring stiff competition in the industry. Moreover, buyer expectations are ever-evolving, and you need to keep pace with them. Maintaining your e-commerce growth seems like a daunting challenge. But we have some actionable hacks to help you maintain your e-commerce growth in 2022 and beyond. Here are the ones that can take your business the extra mile.
Rework your buyer personas
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You may have identified your buyer personas a couple of years ago, but it is time to rework them. Your potential customers may have changed. Even if they are the same, expectations and pain points evolve. Consider understanding them once again to realign your designs, concepts, and brand messaging around the new buyer personas. Dig deep into the historic purchase data and interact with existing customers through surveys to rebuild a clear persona in 2022.
Reconsider your social media mix
The pandemic was a tough phase, and brands leveraged empathy to connect with the audience on social platforms. But business is back to usual again, and you must reconsider your social media mix. Of course, you must stick with organic social to engage and build a following. But combining it with paid social does the trick as it helps with promotion and awareness of new products. Social commerce is the key to making direct sales through social media platforms.
Reinvent your tech stack
Perhaps the best way to maintain your e-commerce business in 2022 and beyond is by reinventing your tech stack. Running an outdated website means there are good chances of losing your customers. Consider collaborating with a backend development company for a makeover of your online store. Enhancing it with high-tech features like advanced chatbots and virtual try rooms is a great idea. You can also work on doubling up the security features to retain customer trust and business reputation.
Refuel SEO and CRO
A great website unlocks immense opportunities for your business, but you cannot expect to capitalize on them unless your target buyers drop in. The best way to pull the crowds is by winning the search engine optimization game. You can do it by thinking beyond the SEO basics and ramping up the plan with voice and video search optimization. It is equally vital to master conversion rate optimization by enhancing the UX, optimizing checkout, and leveraging upselling and cross-selling.
Go global
While localization was the key to sustenance in COVID times, the new normal is about going global. Consider tapping international markets by tailoring the purchase journey region-wise. Adding multi-language and multi-currency features to your website gives you a start with establishing a strong foothold in new markets. Find global shipping partners and stay ahead of the regulations to cover the logistical fronts.
Maintaining your e-commerce growth in 2022 requires you to think big. Consider these ideas and find the best technology, marketing, and business partners to unlock bigger and better opportunities.
