WITH the recent shift from the high street to the online marketplace, local shops are struggling more than ever to tempt customers out into the cold. Inverurie Business Improvement District have been working on key marketing and events strategies to bring customers to the town of Inverurie over the festive season.
Customers are being asked to give back to the community this Christmas and shop locally as part of an initiative fronted by the We are Inverurie BID.
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
In efforts to see more people come to Inverurie this Christmas there are many festive fun events planned. On December 1st will be the Big Switch On, when the entire Inverurie high street will be lit up with dazzling Christmas lights turned on by Olympic Swimmer Hannah Miley and a spectacular firework display. Last year this event brought over 4000 people to the Inverurie area.
Local businesses continue to face an uphill battle with rising business rates and troublesome high-street trading conditions. The Inverurie BID aims to address these issues and promote Inverurie as a prosperous destination to visit. With several new business’s opening recently within the town centre the hard work of the BID is beginning to shine through.
Derek Ritchie, manager of the Inverurie BID said “We know that Inverurie has a lot to offer, especially with the independent local businesses in the area. We have something worth shouting about and events like this help keep people in the habit of visiting Inverurie”.
This Christmas the BID has focused on delivering several key events to draw shoppers into the community. Alongside the highly anticipated Big Switch on there will also be a Reindeer parade on the 14th of December featuring the popular Cairngorm Reindeer and a Christmas Late Night Shopping Event on the 12th, during which shops will stay open to 8pm. Giving shoppers more of a chance to get those last-minute gifts.
With the new Inverurie Train Timetable set to launch on the 15th of December it couldn’t be easier to visit the town, shop and indulge in some of the town’s eateries and bars. Visit Weareinverurie.co.uk or stop by the Facebook page We are Inverurie to learn more
