IN THE coming months, Jurys Inn Aberdeen will undergo a rebrand to a Leonardo Hotel. In order to celebrate the news, Leonardo Hotels, which is already well-established in the UK, has launched the Leonardo Bus Tour to introduce the UK to this exciting shakeup in hospitality.
The double-decker bus, which embarked on 27th September, will be covered in a Leonardo Hotels branded wrap and will be spotted driving through some of the prime city-centre locations soon to be home to 51 Leonardo Hotels across the UK and Ireland at the end of 2022, including Aberdeen. On its journey, the bus will visit key clients to showcase the Leonardo brand and will make a stop at Jurys Inn Aberdeen to engage with the hotel’s team members and build momentum ahead of the exciting rebrand.
The upper deck of the bus will feature a Leonardo Royal Hotel room, kitted out with the hotel’s signature and bespoke DREAM bed as well as a desk, TV screen and a small seating area. The downstairs level will feature a meeting room with a table and chairs, coffee machines and plants.
Already well-established in the UK with 16 hotels under the Leonardo, Leonardo Royal and NYX brands, all 35 Jurys Inn hotels in the UK and Ireland will transition to Leonardo Hotels by the end of 2022 as part of the brand’s ambitious investment programme and growth strategy. The rebrand will combine the key elements of the Jurys Inn operating platform with the existing Leonardo brand design and expanding reputation.
Beyond the rebranding programme, Leonardo Hotels also plans to continue growing its footprint in the UK and Ireland through new acquisitions and developments, alongside enhancements across its range of products and services.
