LinkedIn workshop helps local businesses improve their online profile

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A social media training expert, who specialises in helping businesses and individuals get the most out of their LinkedIn activity, will be in Aberdeen next month to lead a workshop for the North-east business community.

During the half-day workshop – Getting the most out of LinkedIn – Mark Williams of Winbusinessin will take participants from the LinkedIn basics and building a “best in class” profile, through improved communication techniques, building an enhanced network and the impact and benefit of content marketing. He will also give an update on recent changes to LinkedIn and how the platform can be used more effectively.

The workshop is being run on February 22 at the Linklater Rooms at the University of Aberdeen. It is being organised by Aberdeen-based White Cube Consulting, specialists in HR, training and development and recruitment.

Managing Director, Campbell Urquhart, said he has attended previous workshops run by Mark and was so impressed with the benefits it had brought to his own business that he was keen to arrange another workshop for other city and shire businesses to benefit.

“Following attendance at Mark’s workshops in September our own LinkedIn stats have been transformed,” said Campbell. “We have received more than 400,000 post views since then, and I have had more than 2,000 profile views over the last 90 days – an increase from around 400 over a similar timeframe before attending the workshop.  We have also picked up some business as a direct result, including a brand new overseas client.”

Campbell has also organised an additional evening event featuring Mark and well-known city businessman Bob Keiller, Business Adviser at AB15, as speakers.

LinkedInLocal Aberdeen is part of a global movement which started in Australia last year. The first LinkedInLocal event in North-east Scotland, it follows similar events in Edinburgh and Glasgow. Additional events are planned for Inverness and Moray.

The event already has 60 people signed up from across a range of business sectors, and immediately follows the workshop. The event will focus on ensuring attendees get the most out of face to face networking. A mixture of informal and facilitated networking, it is designed to help participants meet people, connect on LinkedIn and share ideas. Participants can attend one or both events.

“White Cube was keen to get involved with a proper networking event,” said Campbell. “The underlying aim is to focus on quality and quantity of networking contacts, facilitate an exchange of ideas and to help one another, which may in turn lead to new business opportunities – but it is definitely not about the hard sell.

“Building a network of contacts on LinkedIn is incredibly useful but you don’t always get a chance to catch up with people face to face. Many networking events result in people turning up and speaking to people they already know, which is not the most effective way to network.

“A key aim for LinkedIn Local will be to actively facilitate networking so that everyone gets the chance to meet new people and expand their network.”

LinkedInLocal will be held at the University of Aberdeen’s Elphinstone Hall. A not-for-profit event, all proceeds after running expenses will be donated to children’s charity Charlie House, White Cube’s LinkedInLocal charity partner for 2018.

Places are still available for both events. For further information on the LinkedIn workshop visit, and for LinkedinLocal Aberdeen, visit


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