Meltmobile takes to the road

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Popular North East toastie shop, Melt, is launching The Meltmobile which will allow the company to branch out into serving its snacks at outside events including weddings, festivals and major food shows and exhibitions such as the Taste of Grampian.

The Holburn Street based business has gone from strength to strength since opening in March last year, turning a profit every month and earning thousands of online followers.

Owner of Melt, Mechelle Clark said this is just the first step in big plans for her venture: “I’m really happy to be taking Melt to the next stage in its development. I can see The Meltmobile adding something different to weddings and events. If you like the style of our shop and branding, then I think it will be right up your street.

“I aim to continue to grow the company and, if things continue to go to plan, I would love to be in the position to set up a second store next year.

“The last 18 months have been challenging for Aberdeen, but there are still lots of exciting things happening and a buzz about the city. After what happened to me I was inspired to follow my passion for food and cooking and make a career out of it. Hopefully there are people in a similar position who hear my story and are also compelled to look to their other talents, or in unexpected places, to fulfil their ambitions.

“Working together with other organisations is crucial. I started the business thanks to the Start Up Loans Company which provided me with the funding I needed and I’ve found that other businesses have been happy to help and offer advice. It’s all about making connections.”

Mechelle has been first in line to try innovative business practices and became the first company in Scotland to join a new food waste reduction programme.

The app called Too Good to Go allows cafes, restaurants and takeaways to advertise their leftover meals at the end of each day and sell them at a discounted price.

“If I can make delicious food and sell it in a responsible and sustainable way that makes me very happy. I want to always be looking ahead at trends and trying new things to keep Melt fans hooked.”

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