Two north-east entrepreneurs say their new software application will “revolutionise” the bar and nightclub industry.
Cameron McHattie and Mark Innes have created StampOut, an application which provides establishments with a platform designed to assist owners, managers and promoters with the administration of their clientele.
The app is closely integrated with Facebook, allowing nightclubs to gather demographic data on its attendees. This data can then be analysed by managers and promoters to gauge the success of events, and allow them to build a database of guests through the built-in customer relationship manager (CRM).
Nightclub attendees will sign up to a chosen night’s guest list through Facebook. StampOut then gathers the data of the individual from Facebook and feeds this into the application. Nightclubs and bars using the application will be able to manage their guests in real time and analyse the statistics from their night.
Cameron McHattie, co-founder of StampOut, said: “Total guest management really is how you sum up this application. I recall many nights out where I have turned up to a club and the promoter at the door has been ticking off VIPs using a clipboard and a pen. StampOut modernises this basic procedure through the use of an application on a tablet device.
“Not only are the attendees recorded at the click of a button but this data is gathered so that the club managers can gain actionable insights about their guests, for example gender, allowing them to track trends and plan nights more effectively. The collation of this powerful data will also act as a CRM system for the business, providing it with contact information for marketing purposes.
“Big data has taken the business world by storm over the past few years and those who exploit this information will gain a competitive advantage in their market. With the potential to increase operating margins by more than 60%, data can have a real impact on bottom line performance.”