Positive outlook as Aberdeen video production company scoops international award

24/08/2023

ABERDEEN-based digital media company, Signal, have won an international Silver Award at the prestigious US International Awards in Los Angeles, for one of the films they produced for Aberdeen event venue P&J Live. The film, titled ‘Back to Live’ was commissioned to launch the reopening of the venue after the Covid-19 pandemic.

The film was targeted at the general public who come to see large-scale performances. At the time of filming, the venue had not yet reopened, so the Signal team had to find a clever way to represent the excitement of a live event without being able to film real audience members.

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Marketing Manager for P&J Live, Lynsey Shepherd, said, “We commissioned Signal as we knew they could bring our ideas to life. We wanted to build excitement for the return of live events in Scotland. The venue hadn’t hosted a live event for 18 months, so it was important to remind people that the venue was returning to its original purpose, delivering amazing live entertainment to the people of the Northeast”.

The US International Awards is an international film competition that has been running for more than 50 years for corporate videos, online, social media, and documentaries. Amid stiff competition from around the world, Signal’s creative work impressed the international jury consisting of film experts and professionals in marketing and communication.

For the 2023 competition there were hundreds of entries from across the world, with only 118 winners. Signal were only one of three production companies in the UK to win an award.

The P&J Live film has won in the ‘Marketing B2C’ category and is one of 17 international awards Signal have won in recent years.

“We‘re thrilled to honour those that created unforgettable cinematic experiences. Signal’s accomplishment is a testament to exceptional abilities and serves as a beacon of inspiration for the creative community at large”, said Alexander V. Kammel, Director of the US International Awards.

Signal’s Creative Director, Mark Turner said, “As a local business we’re proud to have been able to support another one of our local venues. We created an energetic film designed to reflect the excitement and anticipation of audience’s visiting a live gig. Every shot has its own unique sound effect so that, under the music, the audio has its own rhythm which helps drive the film.”

The film was very successful, receiving thousands of views on social media. ASM Global, who manage and operate P&J Live, commented that “these films should be upheld as the benchmark for all ASM Global venues”.

Signal’s Managing Director, Jamie Baikie see’s this award as consolidating a series of successes so far this year, “I’m thrilled for our team to have won this award, amongst some very high calibre international work. We’ve won a five-figure sum contract with a new US client, secured 15 new clients so far this year, including some high profile and varied projects, which has resulted in our turnover increasing by 20% compared to this time last year”.

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