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The second #PRFest, the world’s only festival dedicated to public relations and its role in business and society, will take place this Thursday and Friday at Whitespace in Edinburgh.

Founded by PR consultant, Laura Sutherland, the festival’s two-day line-up is lead by hot industry topics and by the industry’s top thinkers and do-ers.

Attendees can learn, share and collaborate on topics such as the business case for diversity, influencer relations, measurement and evaluation, mental health, crisis comms, influencing the board and data and analytics for planning.

It’s a once a year event but will give attendees a real boost to their learning, allowing them to help modernise their practice, share with their teams and start to show how vital public relations is to every business and organisation – from the boardroom to online.

A pre-event attendee survey spotlighted measurement and evaluation, social media, planning and insights and crisis comms as top priorities for learning this year.

Tickets are on sale until Tuesday, 13 June available here. A full programme and speaker biographies are also available on the website here.

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