Razor Digital Media Announces New Digital Strategy

10/02/2020
Melissa Forrest and Ian MacIntosh

ABERDEEN-based digital marketing firm, Razor Digital Media, has announced a successful end to 2019 and laid out plans to target further growth in the coming year.

Following a restructure several months ago, which saw Ian MacIntosh join existing Director, Melissa Forrest at the helm of the business, Razor Digital Media has successfully secured contract wins with a number of prominent North East businesses for their digital advertising screens which utilise the latest cloud technology.

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Most recently, Razor Digital Media’s already impressive client list has been bolstered by P&J Live which will use Razor Digital’s advertising screens to promote the new event complex at Dyce, Aberdeen. Screens are located across the city in various locations including the Bon Accord Centre and Transition Extreme.

P&J Live’s Louise Stewart, Head of Entertainment, Exhibitions & Marketing commented, “We are pleased to be working with Razor Digital Media and excited for the new opportunities this brings, including reaching a wider North-East audience. Advertising on their digital screens in Bon Accord Centre, kids play centres and business centres allows us to target specific events to these audiences and to keep fans updated on what’s coming up at P&J Live.”

As part of the new digital strategy and in line with growing customer demand, Razor Digital Media has also announced that it will deliver pay-monthly websites and social media management solutions to both existing and new clients.

Ian MacIntosh’s previous Banchory based website business Cairn Creative, which has been merged into Razor Digital Media, had already secured over 25 pay-monthly website clients and there are currently another 14 projects underway.

Ian said, “There was a real buzz around Razor Digital Media towards the end of the year as we moved forward with our ambitious strategy. The addition of the new services and increase in client base is just the start. We are delighted to announce that we have secured 14 new clients across our services already in 2020 as our growth plans start to take shape.”

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