SCOTMID, one of Scotland’s leading community retailers, has announced a new, year-long charity partnership with Maggie’s, an organisation dedicated to providing comprehensive support to individuals and families living with cancer.
This partnership highlights the shared commitment of both Scotmid and Maggie’s to making a meaningful difference in their communities. Over the next 12 months, Scotmid and Maggie’s staff in Aberdeen will work hand-in-hand to raise awareness, fundraise, signpost and offer tangible support to those living with cancer.
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As part of this collaboration, Maggie’s ‘Support Squad’ will be visiting Scotmid stores across the country, engaging directly with customers to raise awareness and funds. These in-store ‘pop-up’ events will offer customers the opportunity to learn more about the resources available to them and how they can contribute to the cause.
Scotmid stores have also introduced exclusive Maggie’s-branded merchandise, including limited edition pin badges and air fresheners, making it easier than ever for customers to show their support. Additionally, Scotmid employees are being encouraged to get involved in local fundraising activities, bringing their own creative ideas to the table to enhance community engagement.
Beyond fundraising, a key focus of this partnership will be to educate communities about the diverse support services that Maggie’s offers to those living with cancer. From emotional support to practical advice, the Maggie’s centre in Aberdeen provides a lifeline to individuals and families during some of their most challenging times.
Vera Schroeter, Centre Head, Maggie’s Aberdeen expressed her enthusiasm for the partnership: “We are delighted to be partnering with Scotmid, an organisation renowned for its dedication to Aberdeenshire community causes. Together, we aim to shine a light on the profound impact cancer has on lives and to remind those living with a diagnosis that they are not alone. It is wonderful to think that Scotmid stores will now help ensure people with cancer, as well as family and friends in Aberdeen, get the support they need at possibly the most difficult time of their lives.”
Karen Scott, Chief Executive at Scotmid, said: “Supporting our communities is at the heart of everything we do at Scotmid. We are excited to partner with Maggie’s to raise both awareness and vital funds for a cause that touches so many lives. The money we raise will help ensure that more people can access the care and support they need during such a critical time. We look forward to making a difference together.”
Scotmid has raised an impressive £3.25 million across its last ten charity partnerships, establishing itself as a leading retail fundraiser. This significant contribution is made possible through the hard work and dedication of staff, members, and customers, who participate in numerous fundraising activities and campaigns.
Find out more about Maggie’s: https://www.maggies.org/
