Accessing new markets is the holy grail of scaling your company. I’m always astonished – and proud – when I find out some global brand has Scottish roots.
(Incidentally, has anyone seen that tea towel about the Englishman’s day and all the Scottish inventions he uses? I love to give them to pals in London…)
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The latest Scottish company making strides abroad is BLACKBX.
It’s an Edinburgh-based firm which makes WiFi software and has recently announced a deal with US company LigoWave.
This opens up the Chinese market and indeed the rest of the world.
“The partnership with a well-respected firm such as LigoWave provides us with access to a vast new market and builds on the success we have already achieved internationally,” said founder Patrick Clover.
Already present in Brazil and several European countries, BLACKBX will supply guest WiFi at internet access points in Germany, France, Italy and across the Baltic nations as a result of the new deal.
The combined effort will see BLACKBX’s software come as a bundled package with all LigoWave hardware. Business owners using the system will be able to access the suite of BLACKBX guest WiFi tools and analytic capabilities.
The software provides real-time customer analytics, enabling business owners to increase loyalty and generate revenue through targeted marketing and mailing lists.
“Regardless of where they are based, our approach is focused on giving the user the best possible experience whilst also providing a valuable service that brings genuine insight and enhanced customer engagement for the business owner,” Patrick said.
If you’ve got tales of scaling, drop me an email, [email protected]
Kim McAllister is a Journalist & Communications Consultant and director of Impact Online
